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Privacy Policy

Welcome to the website (the “Site”) of LiveFlow, Inc. (“LiveFlow,” “we,” “us,” or “our”).  Through the Site, we provide a financial services platform and application that automates financial reporting (collectively, including the Site and any related mobile applications, the “Service”).

The Service is directed towards our customers and potential customers who work with us or are considering working with us in a business-to-business capacity (collectively, our “Customers”). It is not intended for and should not be used for personal, family, or household purposes. We treat all personal information covered by this Privacy Policy as pertaining to individuals acting as business representatives, rather than in their personal capacity.

This Privacy Policy explains what Personal Data (defined below) we collect, how we use and share that data, and your choices concerning our data practices. Before using the Service or submitting any Personal Data to LiveFlow, please review this Privacy Policy carefully and contact us at the address set forth below if you have any questions.

PERSONAL DATA WE COLLECT

We collect information (“Personal Data”) that alone or in combination with other information in our possession could be used to identify you as follows:

Personal Data You Provide to Our Site or through our Services: We collect Personal Data when you submit information to us. Such information includes:

  • Contact Details, such as your full name, email address, telephone number and employment information.
  • Account Information, such as the username you use to log into your account.
  • Payment Information, that our payment service providers collect to process your transactions with us, including your first and last name, payment card information, billing information, and mailing address. We do not store payment card numbers on our systems. The information you provide in connection with your purchases is handled by our third-party payment processor, Stripe, in accordance with its Privacy Policy.
  • Communications, that we exchange with you, including when you contact us with questions, feedback, or otherwise correspond with us online.

Personal Data We Obtain From Other Sources:

  • Social Media Information: We have pages on social media sites like Facebook, X, YouTube, and LinkedIn (“Social Media Pages”). When you visit or interact with our Social Media Pages, the social media platform provider’s privacy policy will apply to your interactions and their collection, use and processing of your Personal Data. We may collect Personal Data that you elect to provide to us, or that is provided to us by the provider, such as your contact details and aggregate information or analytics regarding the use of our Social Media Pages. We will treat such information in accordance with this Privacy Policy.  
  • Third-party Login Information: When you link, connect, or login to the Services with a third party service (such as Google, Microsoft, Intuit, or Xero), you direct the service to send us information (e.g., contact information) controlled by that service or as authorized by you via your privacy settings at that service. The information we receive when you authenticate through a third-party service depends on the settings, permissions and privacy policy controlled by that third-party service. You should always check the privacy settings and notices in the relevant third-party services to understand what data may be disclosed to us or shared with us.
  • APIs: In order to provide the Service, we may collect Personal Data and other information from third parties through application programming interfaces (“APIs”). If you maintain an account with any of the following third parties, please be advised that such third party has reserved the right to access and use information we receive through their API in a manner consistent with the third party’s privacy policy.
  • Other Sources: We may obtain Personal Data (e.g., business contact information) from other third parties, such as marketing partners, publicly available sources, and data providers.

Personal Data Processed on Behalf of Customers: In order to provide the Services, our platform connects to our Customers’ systems, and third party services our Customers use, to access Customer’s and Customer’s clients’ financial, accounting and related data. Through those connections, we may receive Personal Data about employees and customers of our Customers and our Customers’ clients that such Customers make available to us, such as employee names, titles, and contact information, vendor names and contact information, transaction histories, and client names, contact information, and financial information. We may also receive any Personal Data that Customers choose to provide about themselves and third parties when using our Service LiveFlow. We process that information pursuant to our Terms of Service and other agreements with our Customers. We have no direct relationship with the individuals whose Personal Data we process on behalf of our Customers. Except as otherwise described in this Privacy Policy, we are a processor for this Personal Data. If you are such an individual and would no longer like your data to be used by one of our Customers that use our Services or you would like to access, correct or request deletion of your data, please contact the Customer that you interact with directly.

Personal Data We Receive Automatically From Your Use of the Service: When you visit, use and interact with the Service, we may receive certain information about your visit, use or interactions. For example, we may monitor the number of people that visit the Service, peak hours of visits, which page(s) are visited, the domains our visitors come from (e.g., google.com, yahoo.com, etc.), which browsers people use to access the Service (e.g., Chrome, Safari, Firefox, etc.), broad geographical information, and navigation patterns. In particular, the following information is created and automatically logged in our systems:

  • Device Data, such as your computer’s or mobile device’s operating system type and version, manufacturer and model, browser type, screen resolution, device type (e.g., phone, tablet), IP address, unique identifiers (including identifiers used for advertising purposes), language settings and general location information such as city, state or geographic area.

  • Online Activity Data, such as pages or screens you viewed, the website you visited before browsing to the Services, navigation paths between pages or screens, information about your activity on a page or screen, access times, and whether you have opened or otherwise engage with our communications, such as our marketing emails or clicked links or files within them.

We collect this information using cookies and other similar technologies. For more information, please visit our Cookie Policy.

HOW WE USE PERSONAL DATA

We may use Personal Data for the following purposes:

  • To Provide, Operate and Maintain the Services: It is in our legitimate business interests to use Personal Data to operate, maintain, and provide you with our Services, including ensuring you can use our Site. If you are a Customer and we have entered into a contract with you, we will use your Personal Data as required for us to perform our contractual obligations under the relevant contract.
  • To Facilitate Your Login to the Services via Third-party Identity and Access Management Providers: It is in our legitimate business interests to use Personal Data to enable you to access our Services through third-party providers, increasing access options and efficiency of using the Services.
  • To Establish and Maintain Your User Account on the Services: To perform our contractual obligations to you, or when it is in our legitimate interests to do so, we will use your Personal Data to facilitate the creation, operation, and maintenance of your user account as part of the Services for purposes of personalizing your user experience.
  • To Communicate With You About the Services: Including by sending you announcements, updates, security alerts, and support and administrative messages. To perform our contractual obligations to you, or when it is in our legitimate interests to do so, we will use your Personal Data to respond to your requests, questions and feedback, and communicate with you about our Services, including by sending announcements, updates, security alerts and support and administrative messages.
  • To Improve, Monitor, Personalize, and Protect our Services: It is in our legitimate business interests to improve and keep our Services safe for our users, which includes:  
  • Understanding your needs and interests, and personalizing your experience with the Services and our communications.
  • Troubleshooting, testing and researching, and keeping the Services secure.
  • Creating aggregated, anonymized or otherwise deidentified information for analytics, benchmarking, and other lawful business purposes
  • Research and Development: We may use Personal Data for research and development purposes where it is in our legitimate business interests, including to analyze the effectiveness of our Service, to improve and add features to our Service, and for other similar purposes. As part of these activities, we may create or use aggregated, de-identified, or other anonymized data from Personal Data we collect. We make Personal Data into anonymized data by removing information that makes the data personally identifiable to you. We may use this anonymized data and share it with third parties for our lawful business purposes, including to analyze and improve the Services and promote our business.  
  • Direct Marketing and Advertising: We, our service providers, and our third-party marketing partners may from time-to-time send you direct marketing communications as permitted by law, including, but not limited to, sending you newsletters and notifying you of special promotions, offers and events that we think may be of interest to you as permitted by law, including by email. You may opt out of our marketing communications as described in the “Opt-out of marketing communications” section below.  
  • Except where consent is required, we undertake such marketing on the basis of our legitimate business interests to use your Personal Data for the purposes described above. Where we rely on your consent, you may withdraw your consent at any time, including by following the opt-out instructions in the “Your Choices” section below.  
  • Compliance and Protection: We use your Personal Data to comply with our legal obligations and to defend us against legal claims or disputes where it is in our legitimate business interests to do so, including to:
  • Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
  • Protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims).
  • Audit our internal processes for compliance with legal and contractual requirements and internal policies.
  • Enforce the Terms of Service that govern our Services.
  • Prevent, identify, investigate and deter fraudulent, harmful, unauthorized, unethical or illegal activity, including cyberattacks and identity theft.

DISCLOSURE OF PERSONAL DATA

In certain circumstances we may disclose your Personal Data to third parties without further notice to you, unless required by the law, as set forth below:

  • Vendors and Service Providers: To assist us in meeting business operations needs and to perform certain services and functions, we may share Personal Data with vendors and service providers, including providers of hosting services, cloud services and other information technology services providers, event management services, email communication software and email newsletter services, advertising and marketing services, payment processors, customer relationship management and customer support services. Pursuant to our instructions, these parties will access, process or store Personal Data in the course of performing their duties to us.
  • Professional Advisors: We may disclose your Personal Data to professional advisors, such as lawyers, auditors, bankers, and insurers, where necessary in the course of the professional services that they render to us.
  • Legal Authorities: We may disclose your Personal Data to law enforcement, government authorities, and private parties, as we believe in good faith to be necessary or appropriate for the compliance and protection purposes described above.
  • Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of all or a portion of our assets, or transition of service to another provider, your Personal Data and other information may be shared in the diligence process with counterparties and others assisting with the transaction and transferred to a successor or affiliate as part of that transaction along with other assets.
  • With Your Instruction or Permission: We may disclose Personal Data to a relevant third party, where you give us permission to do so in the course of your relationship with us from time to time.  

YOUR CHOICES

Opt-out of Marketing Communications: You may opt out of marketing-related emails and other communications by following the opt-out or unsubscribe instructions in the communications you receive from us or by contacting us as provided in the “Contact Us” section below. You may continue to receive Services-related and other non-marketing emails.

Personal Data Requests: Depending on your location and the nature of your interactions with our Services, you may request the following in relation to Personal Data:  

  • Information, about how we have collected and used your Personal Data. We have made this information available to you without having to request it by including it in this Privacy Policy.
  • Access, to a copy of the Personal Data that we have collected about you. Where applicable, we will provide the information in a portable, machine-readable, readily usable format.
  • Correction, of Personal Data that is inaccurate or out of date.
  • Deletion, of Personal Data that we no longer need to provide the Services or for other lawful purposes.
  • Opt out, of the sharing of your Personal Data or use of your information for interest-based advertising. We use cookies and other similar technologies on our website to help us advertise our Services on other websites or services you visit, which may qualify as “sharing” Personal Data, or targeted advertising, under applicable law.
  • Appeal, our denial of your Personal Data request by contacting us as set out in the “Contact Us” section below.
  • Additional rights, such as to object to our processing of your Personal Data, request that we restrict our use of Personal Data, and where applicable, you may withdraw your consent to our processing of your Personal Data.
  • Right to Complain: Depending on where you reside, such as if you reside in the European Economic Area ("EEA”) or United Kingdom, you may have the right to complain to a data protection regulator where you live or work, or where you feel a violation has occurred. If you reside in the EEA.

To make a request, please email us or write to us as provided in the “Contact Us” section below. We may ask for specific information from you to help us confirm your identity. Depending on where you reside, you may be entitled to empower an authorized agent to submit requests on your behalf. We will require authorized agents to confirm their identity and authority, in accordance with applicable laws. You are entitled to exercise the rights described above free from discrimination.

Account Deactivation and Deletion: You may deactivate and delete your account by contacting us as described in the “Contact Us” section below. Note that deactivating your account may not cause us to fully delete all of your Personal Data. To request that we do so, please submit a data deletion request as described in the “Personal Data Requests” section.

Limits On Your Privacy Rights and Choices: In some instances, your choices may be limited, such as where fulfilling your request would impair the rights of others, our ability to provide a service you have requested, or our ability to comply with our legal obligations and enforce our legal rights. If you are not satisfied with how we address your request, you may submit a complaint by contacting us as provided in the “Contact Us” section below.

DATA RETENTION

We keep Personal Data for as long as reasonably necessary for the purposes described in this Privacy Policy, while we have a business need to do so, in accordance with applicable laws and regulatory obligations or until you withdraw your consent (where applicable), or as required by law (e.g. for tax, legal, accounting or other purposes), whichever is longer.

To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of Personal Data, the purposes for which we use Personal Data and whether we can achieve those purposes through other means, and the applicable legal and regulatory requirements.

CHILDREN

Our Service is not directed to children who are under the age of 18. LiveFlow does not knowingly collect Personal Data from individuals under the age of 18. If you have reason to believe that an individual under the age of 18 has provided Personal Data to LiveFlow through the Service please contact us and we will endeavor to delete that information from our databases.

LINKS TO OTHER WEBSITES

The Site may contain links to other websites not operated or controlled by LiveFlow, including social media services (“Third Party Sites”). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.

JOB APPLICANTS

When you visit the “Careers” portion of our websites, we collect the Personal Data that you provide to us in connection with your job application. This includes but is not limited to business and personal contact information, professional credentials and skills, educational and work history, and other information of the type that may be included in a resumé. This may also include diversity information that you voluntarily provide and that we process on the basis of your consent. We use this information on the basis of our legitimate business interests to facilitate our recruitment activities and process employment applications, such as by evaluating a job candidate for an employment activity, to monitor recruitment statistics, and to respond to surveys. We may also use this information to provide improved administration of the Services and as otherwise necessary (i) to comply with relevant laws or to respond to subpoenas or warrants served on us, (ii) to protect and defend our or others’ rights or property, (iii) in connection with a legal investigation and (iv) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy or our terms.

SECURITY

Although we implement commercially reasonable measures to protect and secure Personal Data both online and offline, no Internet or email transmission is ever fully secure or error free. Therefore, you should take special care in deciding what information you send to us via the Service or email. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites. However, the foregoing does not limit any terms or obligations in our agreements with our business customers.

INTERNATIONAL DATA TRANSFERS

You will provide Personal Data directly to our Services in the United States. We may also transfer Personal Data to our affiliates and service providers in the United States and/or other jurisdictions. Please note that such jurisdictions may not provide the same protections as the data protection laws in your home country.

When we engage in cross-border data transfers, we will ensure that relevant safeguards are in place to afford adequate protection for Personal Data, and we will comply with applicable data protection laws, in particular by relying on an EU Commission or UK government adequacy decision or on contractual protections for the transfer of Personal Data. For more information about how we transfer Personal Data internationally, please contact us as set out in the “Contact Us” section below.

CHANGES TO THE PRIVACY POLICY

The Service, and our business may change from time to time. As a result, we may change this Privacy Policy at any time. When we do, we will post an updated version on this page unless another type of notice is required by applicable law. By continuing to use our Service or providing us with Personal Data after we have posted an updated Privacy Policy, or notified you if applicable, you consent to the revised Privacy Policy and practices described in it.

CONTACT US

LiveFlow, Inc is the entity responsible for the processing of Personal Data under this Privacy Policy (as a controller, where provided under applicable law). If you have any questions about our Privacy Policy or information practices, please feel free to contact us by email at help@liveflow.io, or write to us at:

LiveFlow, Inc.
25 E. 21st St., 10th Floor
New York, NY 10010

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